Factors to Consider when Choosing an SMTP Server

For an effective email marketing and selling the presence of your website, selecting the right SMTP server is the greatest decision to achieving your goals.

  1. Security of the server

Ensure the SMTP server you purchase offers protection against susceptibility. Also, the server should be ready to take all evaluations, to ensure your site get protected from spam. Your server of choice should have preventive measures which filter any virus trying to attack your site.  A real SMTP server should have sufficient security, to enable you to enhance your online marketing business without safety issues.

  1. Speed of the server

You should consider the speed of the SMTP server. The rate of the server will determine so much concerning the bulk to send. You should purchase a server that can send bulk emails very fast, to avoid missing important emails from useful clients. Missing emails of valuable customers is likely to make your business collapse or perform poorly.

  1. Reliability of the SMTP server

You should purchase a reliable SMTP server. In any marketing environment, the safety of the partner is very essential.   If your business involves delivering products, releasing invoices, making payments and meeting targets, you should go for a server that is very consistent. Besides, the server should make your communication process very smooth. Continuous communication is necessary, for any successful online marketing business. However, the smoothness is only achieved if the SMTP server you choose offers reliability at all times.

  1. Support

Just like in any other business, customer support is essential in SMTP server. Since the client’s support is in need of your firm for their growth, ensure they are working as required. Among other factors, the only choose between SMTP server provide with online customer support. Avoid any SMTP support offering only email support, irrespective of them claiming to work 24/7. Many emails do not pass through the strict spam filters, which might ruin your business if your server has gone down and you want immediate help or answers. It is advisable to choose between service providers, who offer 24 hr. supports using the toll-free telephone. However, before purchasing the hosting service, ensure you call to check on their professionalism, competence, and knowledge. Also, you can build some relationship with one of their staff, whom you will be referring when you need some assistance.

  1. Cost

Cost is vital in deciding the SMTP server to purchase. Nevertheless, even if your business has just started and you have no sufficient funds, avoid using free servers. Free serves might expose your data to hackers, or even virus attack. You can purchase an SMTP server that has monthly costs which are within your reach and budget. If possible buy one with standard costs and later change as your business grows. If the SMTP service provider changes their monthly expenditure, ensure you make wise decisions.

Apart from the factors listed above, the SMTP server you intend to purchase should meet all your business requirements. If possible, only buy an SMTP server that you have tested, which means the service provider should have a trial period.

Different Server Security Threats to Guide Against

Data are shared through servers and some of these data are sensitive and need to be protected. Unfortunately, the internet is not very secured. Things shared through the internet can be accessed by others if there isn’t secure server. The above highlights the reasons why you should secure your server. Common server security threats that you should guide against are as follows:


This is the commonest threat today. Many attackers and online fraudsters are very active looking for information that will help them to prey on their catch. Eavesdropping simply refers to attacker’s strategy of snooping and sniffing. Given that data and communications done through the internet are carried out through unsecured networks, attackers eavesdropping have high chances of getting useful information. But you can guide against this by securing your server with a strong encryption application.

Data modification

Some attackers do not just stop at the level of eavesdropping, they go to the extent of modifying data to achieve their evil intention. The sender or the person that shares the data will not know that it has been altered or modified while it is still in transit. With a strong server security measure, you will be able to guide against this type of security threat.

Password-based attacks

Some attackers can trap passwords used to lock systems that have password-based access control. Once an attacker gains access to your server, he can operate as if he is the owner of the account. Apart from knowing the content of your server, the attacker can change your data, modify your server, personify you and gain access to sensitive data. The attacker can also prevent you from having access to your system.

The above are some of the server security threats that you should guide against by installing or setting up a strong server security software.

Why BIN List is Secure for Online Transactions When Using a Credit Card

For any company performing online transactions, Bank Identification Number (BIN) is mandatory for secure credit card transactions.  Nevertheless, your BIN List database should be updated regularly.  Regular updating of the database protects your e-commerce from online scams and potential frauds.

An online BIN directory database is made up of BIN entries of merchants, banks, and financial institutions.  BIN can be termed as the numeric code, mainly composed of the last six digits of credit cards, debit and gift cards. The BIN acts a security system for easier identification of the institution that issued the card. However, when choosing a BIN database, you should get one that provides you with BIN entries, detailed information of the card issuer, as well as the county of card issuing.  Below are some important things that a list caters for while having online transactions.

BIN List helps in verification of Credit Card Details

A BIN database acts are vital tool in empowering your company.  Apart from protecting your e-commerce from any fraud or scam, database ensure all online transactions carried out with credit cards are verified.  The verification is vital for any e-commerce company and its clients.

If your business has the right risk management techniques, you can quickly detect online transactions that are suspicious using download.  BIN list enables you to flag potential frauds and scams basing on the country where the credit card was issued and the country of delivery.  For any online transaction involving the use of credit card, the database enables you to flag any transaction quickly for verification and validation. As a result, potential Frauds and Scams become hard to go through in e-commerce businesses using the list for secure online transactions.  Before any online credit card transaction is confirmed, the process should be carried out.

The greatest advantage of using BIN list database is that any online transaction can be authorized or not, using simple information such as from the issuer of the issuer of the gift, credit or debit card. Additionally, the identity of the person issued with the credit card is enough to ensure a secure online transaction without fraud or scam. Besides, when using database, detecting the card brand, if it is a MasterCard, Visa or American Express is much easier.

BIN list prevents any fraud caused using Credit Card

Your business can incur high costs if it incurs high incidences of customer chargeback.  Therefore, it is recommendable for any e-commerce business to include a credit card list as their top priority.  BIN list acts as a measure to reduce chargebacks, hence preventing your margins to be affected. Besides, it ensures the account you use in carrying out online transactions with a credit card is not suspended.

For any e-commerce business, having a solid BIN list provides suspicious, and fraudulent credit card transactions are detected easily, and as a result pre-defined chargeback ratio for merchants are not exceeded.  In general, a solid list ensures your business is not affected by credit card frauds and chargebacks.